What is the role of airport marketing?

The role of airport marketing is primarily focused on promoting the airport’s services, facilities, and economic impact. This involves creating awareness and visibility for the airport among airlines, passengers, and the surrounding community. By effectively marketing the airport, it enhances its competitive position in the industry, attracts new airline routes, and increases passenger traffic. Additionally, airport marketing plays a crucial role in communicating the benefits of the airport to stakeholders, including local businesses and government entities, thereby highlighting its economic contributions to the region.

Other functions of the airport, such as handling passenger complaints, designing its layout, or recruiting staff, focus on operational or administrative aspects rather than the strategic promotion needed to drive growth and visibility. These tasks, while important, do not encompass the broader objectives of establishing the airport's market presence and fostering relationships with customers and partners.